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Chr. Hansen Unveils New Business Strategy

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By: Sean Moloughney

Editor, Nutraceuticals World

Denmark-based natural ingredient company Chr. Hansen, has unveiled a new strategy intended to unlock potential business growth in key markets.

Chr. Hansen CEO, Cees de Jong explained, “The new strategy builds on our core competences and is about evolution rather than revolution. We see attractive growth potential within our core businesses and have identified new opportunities for leveraging Chr. Hansen’s strong technology platform within the field of microbial solutions.”

New focus areas include a stronger presence in emerging markets (Asia in particular), a new business area “Plant Health” with natural alternatives to chemical crop protection and increased focus on research within bacteria.

The company said its strategy consists of six overall themes: fully leveraging the potential of the Cultures & Enzymes Division; developing the microbial solutions platform in the Health & Nutrition Division; creating further value in the Natural Colors Division; reinforcing Chr. Hansen’s position in emerging markets, especially Asia; driving a step change in innovation; and generating the fuel for growth. 

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